H&M revs up as its rival rolls in

on
Oct 29, ‵08
in shopping
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Style seekers around the country have been craving a TOPSHOP presence here in the states, and when it arrives it will be every hipster and boho goddess’s heaven on earth. Until then you should know that H&M is offering an extremely similar fashion palette these days..

H&M has always been known to have inexpensive, on trend designs that won’t last a lifetime, as well as a source that provides ideal pieces for last minute fashion emergencies. We love H&M for that, but the newly vibrant store seems to have woken up from a looong nap with a completely new, and very TOPSHOP-like image. I discovered this when I strolled into H&M not expecting to find anything aside from the overstuffed racks, ill-fitting jeans, polyester sweaters that we love until they pill, basic tee-shirts, and lingerie for those blessed with the Barbie physique. However, I was immediately shocked as I reached for cascading ruffled blouses, fabulously contoured dresses and vests, empire waist coats and oh-so-over the top fabulous sweaters, tees, tanks and tartan high-waist skirts.

People, we have a lot to think about here – where will you be shopping? Take a look at H&M and let us know if you think their current image is similar to their rival’s. While TOPSHOP is offering Americans European styles, online shopping and a Kate Moss line, H&M prices are much lower and stores are located everywhere. What’s your pick? Are you going to hike to Broadway and Broome, stay loyal to our old friend, H&M, or mix it all up like a true fashionista?

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  • Carrie D
    TOPSHOP TOPSHOP TOPSHOPPPPPPP

    Do you really need to ask? all the way my friend xxxxxx
  • Madeline_Rhodes
    Well miss Carrie D, my London friend, you seem to be a true TOPSHOP fan ;) I still have those green and white TOPSHOP earrings you got me many moons ago! xx We all know where you will be shopping!
  • Euphrosini
    Top Shop!! all the way.. H&M has some fun stuff but their quality is crap and with a store on a every corner its hard to be an individual in anything by H&M. I am seriously excited about Top Shop opening! Every time I walk past the store on Broadway it makes me very happy inside. I am not sure what the new opening date is though? Anyone know? It keeps getting moved back.
  • Madeline_Rhodes
    I agree with you about the quality of H&M clothing, as it never seams to hold up beyond 5 or so washes! In terms of individuality and H&M, I urge you to take a look in your local store if not to buy, then simply to witness the transformation!
    As for the opening of TOPSHOP they keep saying "FALL", and I've heard dates ranging from early October to Mid-November. Let's keep our fingers crossed that those doors open soon! thanks for your comment!
  • I know, I was surprised too! I bought a lovely purple 60's minidress there recently, and I loved the shirts in rich jewel colors!

    Do I have to pick one? Because I'd much rather do a mix&match :-)
  • Madeline_Rhodes
    Elisa,
    The transformation is like night and day, right? And yes, the colors were incredible-- all over the spectrum. Your dress sounds fabulous, just don't get too attached bc we all know that H&M quality can be rather iffy.
    And to answer your last question- mix&match your heart out!
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